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  Marketing / Revenue Enhancement
Increased competitive pressures and managed care permeation have many imaging providers struggling to improve or maintain past levels of profitability. AGI has developed programs designed to analyze a provider's existing marketing programs and operational processes, identify opportunities to enhance financial performance, and draft a specific marketing plan to achieve the facility's goals and objectives.

Specific recent projects have included:

  • Enhancing the service orientation of outpatient providers to improve revenue.
  • Assisting in the development of marketing strategies for hospital and radiology group imaging centers.
  • Performing department marketing audits to identify opportunities for increased revenue.
  • Presenting business planning seminars to middle management of hospitals and radiology groups.
  • Developing modality-specific action plans to increase volumes on underutilized equipment.