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Marketing / Revenue
Enhancement
Increased competitive pressures and managed care permeation
have many imaging providers struggling to improve or maintain
past levels of profitability. AGI has developed programs
designed to analyze a provider's existing marketing programs
and operational processes, identify opportunities to enhance
financial performance, and draft a specific marketing plan
to achieve the facility's goals and objectives.
Specific recent projects have included:
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Enhancing the service orientation of outpatient
providers to improve revenue. |
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Assisting in the development of marketing strategies
for hospital and radiology group imaging centers.
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Performing department marketing audits to identify
opportunities for increased revenue. |
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Presenting business planning seminars to middle
management of hospitals and radiology groups. |
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Developing modality-specific action plans to increase
volumes on underutilized equipment. |
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